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Four counterintuitive tactics that convert readers into paying customers

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From €1 weekly subscriptions targeting young readers to making cancellation surprisingly easy, European publishers shared their most effective strategies for building loyal subscriber bases at The Audiencers Festival. Here's what actually works

Podcast articleFuture-proofing your newsroom, with Lucy Kueng

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Media companies can no longer be something for everyone - but we can be everything to someone instead

'Pay or we'll take it away': an indie newsletter's last chance saloon

The London Minute newsletter got 200 readers to pay after issuing an ultimatum - a more direct approach than the typically reserved UK independent sector is used to

Journalism and media events in 2025

Conferences and study weeks are fantastic opportunities to get the latest updates on the industry and network with your peers

Three smart strategies in the worlds of podcasts, newsletters and news apps

Find out how the Women's Running podcast is using Discord to engage listeners, City A.M is capturing commuters with push notifications and The Spectator is relishing its new food and drink audience

Talent matters: Global shows the value of a powerful, podcast portfolio

How Britain's biggest commercial radio group evolved podcasts from 'bolt-on' to core business with radical hiring and proprietary development

Jobs board

Big Tech editor

Investigative journalism publication seeks editor to lead reporting on AI, Big Tech and influence operations with experience in these areas and creative ideas about how to to report on them

PR of the week

UK's Cargo force becomes first in the world to offer free 10kg shipping to India to celebrate ICC Trophy victory

Cargo Force stuns the world: free 10kg shipping to India in celebration of ICC Trophy victory – offer ongoing until Sunday, 16 March!

Freelancers for hire

Features

CapCut’s policy update raises major red flags for newsrooms

The go-to mobile-editing app for TikTok, Reels, and Shorts has slipped in problematic new terms for newsrooms which risks source safety and surrenders copyright

'We better create our own damn table': Why Francesca Donner left traditional media behind

After years of watching women's stories get squeezed through a male lens at major newsrooms, the former Wall Street Journal and New York Times journalist decided to build something new. One year in, The Persistent is proving there's an audience hungry for different voices

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Marcela Kunova